How to Differentiate Your Company in a Crowded Industry

Regardless of whether you have a unique product or not, your business can greatly benefit from setting itself apart from the rest. Think about crowded industries like car insurance. Geico completely changed its level of success when they chose to…

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Seasonal Employee Management

Photo from: www.daily.jstor.org/retail-workers-depend-merciful-supervisors/ There are many reasons that staffing needs fluctuate. Perhaps your business is experiencing a growth spurt or a decrease in sales. The most common factor however, is seasonality. Some businesses, like those in retail, experience this far…

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Your Business’ Ultimate Guide to Holiday Success

If you’re like most business owners, you have a love-hate relationship with the holidays. To help you fall back in love with the holidays, we created a helpful (did we mention free?), downloadable guide and calendar specifically to help your small business succeed this holiday season. Continue reading

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Effectively Market Your Business, Even Without a Marketing Department

Many small business owners don’t have the bandwidth to hire an entire marketing department, but this doesn’t mean marketing should be thrown out the window. Continue reading

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3 Tips for Creating a Marketing Budget

A well-designed marketing budget is a must-have for any small business owner, here are some great tips for building one that works. Continue reading

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Should Small Businesses Be On Social Media?

While social media is among the most popular forms of marketing today, you have to look at your specific situation and see the potential benefits of being present and weigh that against the time and monetary commitments to utilizing it. Continue reading

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Why Small Business Owners Should Blog (And Three Great Blogs for Inspiration)

Blogging for your business will improve your web presence and give your customers yet another reason to engage with your brand. Continue reading

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Affordable Branding Made Simple

Build your brand without breaking the bank. Continue reading

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